Marketing and Me

Every day we hear all about  viral marketing , the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit.  Viral content usually has a well-designed  viral strategy  behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… for this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples .

Essentially, a blog is considered an online diary utilized by marketers to reach their target audience further. A blog is of great significance to a company's media strategy and it helps to improve the company's brand by devising a strategy to stand out. Depending on the product, a company has a lot to gain from the publishing a blog as it assists them to illustrate their expertise and gain trust in that market. Blogs can be personal and they can be formal, however, the nature of the company's operation can be combined with a blog to boost SEO rankings. In addition, a blog can help the company connect with it's market in the most inexpensive ways possible. In this modern society, a blog paired with the dynamics of a excellent social media marketing strategy is the gate way to any marketers big win the industry. Different types of online marketing strategies have emerged over the past few years and blog marketing is one of the newer kids on the block. Creating a b

In this digital age, most companies have opted to create a social media policy to protect their reputations. This policy sets out to align the company's reputation with it's code of conduct to ensure that all content posted to the internet by their employees is representative of their values. The question is, does this social media policy infringe on the rights of their employees to post what their hearts desire to their personal social media accounts? Let's discuss. The purpose of a social media policy is not necessarily to hinder an employee's ability to post on their social media pages, but instead it is to hinder them from damaging the positive image of the company and by extension themselves.  Some companies are compelled to develop a company social media policy, in most cases, as a response to a major public relations disaster. The evidence is there that many social media scandals that illustrates instances of  an employee tweeting something offensive from

T he world is moving at a fast pace and marketing, in all aspects, is not slowing down. Social Media takes the formality out of communication and gives the client the opportunity to create a personality for the company. This personality in most cases helps to promote the brand and secure sales. What most companies lose sight of is their own capabilities to reach their target audience and more through multiple channels. Though content production is major cost to these companies, by re-purposing content to fit a specific message this cost could be considered an investment rather than an expense. Content Creation  is referred to as the process of creating original content from scratch and marketing it to the brand's audience through followers or subscribers.  Content Curation  is defined as the process of gathering existing information like blogs, social media posts or, e-books relevant to a particular topic and re-purposing them to share it with the brand’s audience.Content consi