Social Media Campaign: Developing Content Strategy - Session 9

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Image result for developing content strategyThe world is moving at a fast pace and marketing, in all aspects, is not slowing down. Social Media takes the formality out of communication and gives the client the opportunity to create a personality for the company. This personality in most cases helps to promote the brand and secure sales. What most companies lose sight of is their own capabilities to reach their target audience and more through multiple channels. Though content production is major cost to these companies, by re-purposing content to fit a specific message this cost could be considered an investment rather than an expense.

creative fun GIF by Geo LawContent Creation is referred to as the process of creating original content from scratch and marketing it to the brand's audience through followers or subscribers. Content Curation is defined as the process of gathering existing information like blogs, social media posts or, e-books relevant to a particular topic and re-purposing them to share it with the brand’s audience.Content consists of videos, images, texts and gifs. 

Important Tips for Content Marketing

1. Set Your Mission and Your Goals.
Establishing clear goals and objectives for is important for developing an excellent content development strategy. This guides the direction of the plan and secures accountability for each member of the team. 

 2. Know Your Audience.
Understanding the target audience is essential to the rolling out of the plan. Knowing the demographic, geographic and psychographic details of the group of persons being targeted helps the campaign thrive.

 3. Figure Out the Best Content Channels.
Just like simple communication rules, knowing which channel is best for transmitting the company's message is just as important as the first two steps. Knowing that these channels will lead a company straight to their target market will enhance the delivery of the message.
4. Decide on Content Types.
Making a decision about whether the message should be delivered through text, audio or visual makes the strategy even more deliberate. The marketing strategy has to be relevant to the target audience which means the content type should hit the nail on the head.

 5. Create a Content Calendar.
Creating a content calendar will help the marketer keep track of the progress of the strategy and to keep his/herself honest. 

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