Blogs and Social Media Marketing - Session 8

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Essentially, a blog is considered an online diary utilized by marketers to reach their target audience further. A blog is of great significance to a company's media strategy and it helps to improve the company's brand by devising a strategy to stand out. Depending on the product, a company has a lot to gain from the publishing a blog as it assists them to illustrate their expertise and gain trust in that market. Blogs can be personal and they can be formal, however, the nature of the company's operation can be combined with a blog to boost SEO rankings. In addition, a blog can help the company connect with it's market in the most inexpensive ways possible. In this modern society, a blog paired with the dynamics of a excellent social media marketing strategy is the gate way to any marketers big win the industry.

busy cartoon network GIFDifferent types of online marketing strategies have emerged over the past few years and blog marketing is one of the newer kids on the block. Creating a blog for the purpose of marketing is a tactful approach that comes with a wide variety of benefits and takes advantage of different search engines such as Google and Bing. This type of marketing involves creating textual, audio or video content on the company's website’s blog to directly impact the brand’s discoverability.
google search love GIF by Miriam GanserWhen searching online, websites that offer content of excellent quality related to phrases typed into the search bar will emerge in the top results which gives brands an opportunity to increase their visibility and search engine traffic.This method of marketing can be quite successful, as many companies have already used it to improve their business.

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