Marketing and Me

Social Customer Service (SCS) works pretty much as it sounds, having a customer service staff member dealing with customer concerns on social media. This is usually carried out by using any social media platform including Facebook or Twitter. The key to achieving SCS is by demonstrating actual customer to staff member exchange in a visible environment enabled by the public nature of social media discourse. Customer service is undergoing a major evolution, with online communication moving away from private, anonymous, one-to-one channels toward public one-to-many channels that are mobile, social, and attached to real identity. In brief, social media is changing the entire business of customer service, posing great challenges and presenting new opportunities for brands. In the midst of this seismic shift, though, it’s important to remember that the core principles of great customer service still apply. Quality customer service — regardless of channel — relies on a meaningful dia

The Social Media or Digital Marketing age has brought about many changes in the world of marketing.These changes have led to the phenomenon that we now rely on as a major tool for brand recognition and awareness. Continuous changes to an already dynamic industry has formed many trends and has paved the way for aspiring marketers. Streaming As A Tool for Gaining Momentum Let's face it, with the introduction of a full screen phone and increased digital features people have grown to love live video. Customer satisfaction is boosted due to the constant desire for visual demonstrations of products or services. Approximately  80 percent of consumers would rather watch a live video than read a blog and 82 percent prefer live video to written social media updates in 2017. This phenomenon accounts for the popularity of many vlog channels on YouTube and other social media platforms.  As a result, most marketers have included this method into their marketing plans to increase their bra

The world of Marketing is constantly changing and adapting to the changes of the wider society. As humans grow and learn to adopt to their constantly changing environment you will find that many processes and systems will change to fit in. With this in mind, we can say that rules of Marketing and Public Relations have been tweaked, switched and tossed out based on these changes. Before I go into this in detail, here's a a quote on change: “ We can't be afraid of change. You may feel very secure in the pond that you are in, but if you never venture out of it, you will never know that there is such a thing as an ocean, a sea. Holding onto something that is good for you now, may be the very reason why you don't have something better .”   ―  C. JoyBell C. Old Rules of Marketing and Public Relations Advertising needs to appeal to the masses Marketers and advertisers commonly used mass communication channels as the core means of communication. This rule has been pr

The future of advertising and marketing is now more than ever dependent on making relationships, establishing trust, and providing feedback in a timely manner. In essence, we are now in the digital age that uses emerging media to make users, brand ambassadors and prospects feel more connected to a business. As a result of the dynamic changes in technology, the 4 P's marketing components used to understand how marketing works have been replaced with a more sophisticated model focused on customer experience rather than the product.   Experience: This component focuses on the product and how it provides consumers with an experience. This forces the marketer to ask the question, what does a customer encounter related to purchasing and using your product/service? EveryPlace: In this constantly changing society, place is no longer tied to one geographical space but instead has become everyplace as many methods for conveying your message have risen. These include: IM, SMS, countle

Social Media Marketing (SMM) has emerged as the most powerful way for a business to engage with prospects and customers. With the daily changes to technology, customers have become more tech-savy and more interested in  interacting with brands through social media. Direct contact to customers is then routed and facilitated through social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and now WhatsApp. A dvantages of Social Media Marketing 1. Brand Loyalty What is a brand without it's loyal customers?  Developing a loyal customer base takes into consideration continuous engagement with consumers and developing special bonds with them. These channels are utilized as service channels aimed at providing seamless communication with clients to humanize the company. 2. Increase Brand Awareness SMM has the power to bring remarkable success to a company by creating devoted brand advocates and even driving leads and sales.  Implementation of an effecti