Emerging Media And Beyond

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The future of advertising and marketing is now more than ever dependent on making relationships, establishing trust, and providing feedback in a timely manner. In essence, we are now in the digital age that uses emerging media to make users, brand ambassadors and prospects feel more connected to a business. As a result of the dynamic changes in technology, the 4 P's marketing components used to understand how marketing works have been replaced with a more sophisticated model focused on customer experience rather than the product.  

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Experience: This component focuses on the product and how it provides consumers with an experience. This forces the marketer to ask the question, what does a customer encounter related to purchasing and using your product/service?

 EveryPlace: In this constantly changing society, place is no longer tied to one geographical space but instead has become everyplace as many methods for conveying your message have risen. These include: IM, SMS, countless social media websites, video games, product placement in places like TV, Movies, internet video clips and the list goes on.

 Exchange: This allows marketers to think about what their customers get in exchange for the price in a world where most products/services are being offered for free.

Engagement/Evangelism: Promotion alone just isn't cutting it anymore. With a plethora of message channels companies have to the realization that customers  have short attention spans and therefore need to be constantly engaged. 

Emerging/Digital Media Tools


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  • Content Marketing 
  • Digital Magazines and Papers 
  • Mobile Apps 
  • Podcasts 
  • News Videos on YouTube 
  • Social Media 
  • Websites

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