Social Media Networks: The Gateway to Communicating with Consumers

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Image result for social media marketing

 Social Media Marketing (SMM) has emerged as the most powerful way for a business to engage with prospects and customers. With the daily changes to technology, customers have become more tech-savy and more interested in interacting with brands through social media. Direct contact to customers is then routed and facilitated through social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and now WhatsApp.

 Advantages of Social Media Marketing
1. Brand Loyalty
mad men marketing GIFWhat is a brand without it's loyal customers?  Developing a loyal customer base takes into consideration continuous engagement with consumers and developing special bonds with them. These channels are utilized as service channels aimed at providing seamless communication with clients to humanize the company.
2. Increase Brand Awareness
happy social media GIF by YevbelSMM has the power to bring remarkable success to a company by creating devoted brand advocates and even driving leads and sales. Implementation of an effective social media strategy will involve attracting viewers or subscribers to these pages to interact with content which will build the company's reputation. A simple way to start this process is by creating social media profiles for the product or service and begin interacting with others. Continue the increasing engaging by encouraging employees, business partners, and sponsors to "like" and "share" the page. 
3. Better Customer Satisfaction
better call saul is there anything else i can do for you GIFThrough networking and communication platforms, SMM allows companies to create a voice or humanize themselves to attract prospects and customers. Through technological advancements, customers are now able to interact with businesses via comments under various posts or via direct messaging. This affords the business the opportunity to communicate with ease and boost customer satisfaction by issuing personalized responses rather than automated messages, thereby providing the best experience.

animation saving GIF by MOOT
 4. Cost-Effective
Let's just pause to think about how awesome it that SMM is very cost-effective. Firstly, creating a profile is free for almost all social networking platforms which comes an advantage when taking into consideration retaining a bigger budget for other marketing and business expenses. A penny for your thoughts 😉

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