Marketing and Me

The future of advertising and marketing is now more than ever dependent on making relationships, establishing trust, and providing feedback in a timely manner. In essence, we are now in the digital age that uses emerging media to make users, brand ambassadors and prospects feel more connected to a business. As a result of the dynamic changes in technology, the 4 P's marketing components used to understand how marketing works have been replaced with a more sophisticated model focused on customer experience rather than the product.   Experience: This component focuses on the product and how it provides consumers with an experience. This forces the marketer to ask the question, what does a customer encounter related to purchasing and using your product/service? EveryPlace: In this constantly changing society, place is no longer tied to one geographical space but instead has become everyplace as many methods for conveying your message have risen. These include: IM, SMS, co...

Social Media Marketing (SMM) has emerged as the most powerful way for a business to engage with prospects and customers. With the daily changes to technology, customers have become more tech-savy and more interested in  interacting with brands through social media. Direct contact to customers is then routed and facilitated through social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and now WhatsApp. A dvantages of Social Media Marketing 1. Brand Loyalty What is a brand without it's loyal customers?  Developing a loyal customer base takes into consideration continuous engagement with consumers and developing special bonds with them. These channels are utilized as service channels aimed at providing seamless communication with clients to humanize the company. 2. Increase Brand Awareness SMM has the power to bring remarkable success to a company by creating devoted brand advocates and even driving leads and sales.  Implementation of ...